Business leaders are increasingly placing themselves in front of the camera, in an effort to appear more relatable to a social media-first audience. When it goes well, it can be a huge hit. When it doesn’t, you risk becoming the subject of online ridicule.
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Since then, Kennedy has grown her Instagram audience to 3.4 million and now funnels those followers into her booming Good Inside empire, which includes digital memberships, a podcast, brand partnerships, and books. The business, with more than 60 employees, is profitable and generated $34 million in revenue last year, a nearly 50% increase year-over-year, Fortune is first to report.
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